CASE STUDY
Daft.ie | Turning Industry Insight Into High-Impact Content at Scale
Project Overview
Daft.ie is Ireland’s largest and most trusted online property platform. The challenge wasn’t visibility — it was creating meaningful content that genuinely helped people navigate the Irish property market, while strengthening relationships with Daft.ie’s largest accounts.
The Idea: One Shoot, Two Audiences, Real Value
Interview some of the largest and most influential real estate sellers in Ireland; create high-quality content for those agents’ own brands; simultaneously produce authoritative, educational content for Daft.ie’s channels. Focus on real, practical insight rather than promotional fluff — deepening key account relationships while delivering genuinely useful content and positioning Daft.ie as a trusted source of property knowledge, not just listings.
Execution: High-Volume, High-Trust Content
Content produced for over 10 of Daft.ie’s largest real estate accounts — long-form interviews for authority and depth, short-form social clips optimised for engagement, clear accessible messaging for everyday buyers and sellers. Result: a library of content working across platforms without feeling salesy or overproduced.
Real Advice That Resonated with Irish Buyers & Sellers
FOR FIRST-TIME BUYERS
Getting documentation in order early, understanding mortgage approval and affordability, budgeting for insurance/legal fees/unexpected costs, avoiding common mistakes that delay purchases.
FOR SELLERS
Preparing a property to be market-ready, the importance of presentation, understanding cash vs. non-cash buyers, how timelines and buyer profiles affect sale certainty.
Results: Engagement, Trust, and Long-Term Value
Strong organic interaction online, with viewers actively engaging, sharing, and saving content. Positioned Daft.ie as a brand that adds value beyond listings while elevating the profiles of top agents involved.