CASE STUDY
Major Equipment
A leading supplier of agricultural and industrial machinery in Ireland — a suite of high-impact video content designed to support sales, recruitment, and brand authority. The project included a customer testimonial video filmed on location in Ballina, an apprenticeship recruitment video highlighting career opportunities, and a product showcase video for the Major Equipment saw. Each video works independently while reinforcing a consistent brand message across website, social, and sales.
Objectives
Build trust and credibility through real customer experience. Attract new apprentices and skilled workers in a competitive labour market. Showcase product quality and engineering detail through high-end visuals. Create evergreen video assets for long-term marketing use.
Customer Testimonial Video: 2000LGP Tanker
On-location customer testimonial with TJ, a Major Equipment customer based in Ballina, following his purchase of the 2000LGP Tanker. Focus: authentic, unscripted feedback, real-world use in an operational environment, emphasis on reliability, build quality, and value. Outcome: now acts as a powerful sales asset, helping potential customers see performance in real conditions, not just brochures or spec sheets.
Apprenticeship Recruitment Video
Produced to support long-term growth, aimed at young people considering careers in engineering and manufacturing. Focus: clear explanation of apprenticeship pathways, benefits of working with Major Equipment, company culture, training and career progression, filmed in real working environments with real team members. Outcome: helps Major Equipment stand out when hiring apprentices, communicate opportunity and stability, and humanise the brand for a younger audience.
Product Video: Major Equipment Saw
Clean, detailed visuals emphasising build quality, safety, and usability, designed for website, social, and sales presentations. Outcome: a clear, professional overview helping customers understand features quickly and confidently — especially important for online enquiries.
Results & Value
By producing a suite of complementary videos, Major Equipment now has sales-driven content that builds trust, recruitment-focused content that attracts talent, and product visuals that elevate brand perception. All videos designed to be modular, reusable across multiple platforms without additional production costs.